There seems to be a great deal of excitement and confusion over (another) emerging buzzword: Social Media. Don’t get me wrong, I understand the importance of this “new” field it’s just that it is not new, nor should it be labeled automatically. Unless the old-world, flat-web society (see here) needs these buzzwords and phrases to be able to create product around them and sell it to corporates clamouring to get a piece of the action?
The new social media is simply plain-old friend’s networks neatly and easily gathered together in simple e-communication streams. It suits you, your friends and your friends friends. It doesn’t suit mass-market, control-freak PLC though, does it? Will McInnes (The Age of Snark) sums it up nicely, illustrating using some overly flowery language (he is PR after all) that the world is changing. Shame that the old guard are still living in the past.
Tags: socialmedia, flat-web, snark, will mcinnes