I mean, come on - who can take that phrase serious. Lets read it again “A User Experience Lens“. Pah. Why all this bluster and ranting? Well, for the last couple of weeks I have been tasked with bringing together the copy for our new website and whilst that has meant writing some 80 pages of copy I must admit in my dark hours I have sneaked off to the Internet to get some inspiration and re-start the creative juices.
Most of the browsing reveals the same-old-samey stuff that has been around since 1998 and some efforts at trawling turn up gems such as Tom Peter’s Blog which do make me smile, distract me for 30 mins and usually end up inspiring me. For every good however…..there is a bad and in most cases (such as the User Experience Lens above) the bad is so bad it makes me laugh and therefore ends up doing good - I wonder if that is what they intended to achieve?