So much these days is made of your trust rating on the web that there is an argument saying that those with rarer names are easier to find and therefore easier to trust. So if you’re called John Smith then it is highly likely you will be lost in a deluge of other John Smiths or, worse still, mistaken for someone else. The growth of the social networking has seen an explosion in name searching is now one of the commonest activities, whether it’s inside Facebook of directly on Google.
Time to change your name, maybe?