We have been successfully using our VITES platform to control the flow of visitors through site for a number of years now. We have tended to use it to drop the visitor into a profile which deals with them according to individual attribute (gender, age etc). As a result we have been building big matrices of attributes that are starting to get a little cumbersome.
Recently we adopted “personas” to better understand the needs of site visitors and this is a simple way to work out how we deal with visitors. Yesterday, Andy (our systems guru) suggested we directly map the personas onto the profiles! This reduces the complexity of the VITES profiles enormously so we are going to implement this on one of our current build sites.
I’ll keep you posted on the outcome of this, it will be a great experiment and everyone at Connected reckons it’s a great leap forward. So do I.
If you don’t understand or haven’t come across VITES or profiling then have a read of this.