Following on from a post I made a few weeks ago on Pods I tried to turn the thinking on it head and see how the corporate world could benefit from analysing the use of pods and pod behaviour. Most companies now realise that they need to do more than simply put up a web-site, run a few email shots and start a blog - they realise the traffic (raw fuel) flows around these places and lots of other unrelated places such as independent blogs.
Understanding this “sphere” is something I have been trying to make sense of over the last months and I’ve always used words such as space or sphere and wondered why it didn’t feel right. My initial foray into Facebook provided the trigger for me to realise that it’s less about space/place/area and more about connections, family if you will. Hence pod.
So what role does my pod play, if any, when it comes to deciding how the corporate world should deal with me. It stands to reason that better understanding me allows the corporate world to sell/promote/educate in a far more focused way so the question then is how do corporates learn from this?
I think this is early days and I think the corporate world has to understand how these pods work before they can leverage them so step one is to build the corporate pod, the places and connections that the corporate touches. Understand this influence and then extend it outwards, sorry no solutions yet - just a mindset and an idea I’m going to try this week and see how well it goes down with a client. I’ll keep you posted.