When Blogging falls down
I heard a colleague the other day talk about the rise of corporate blogs that are nothing more than thinly veiled attempts at selling or pushing products and ideas. This is bad, but I maintain a blog and it is done with the commercial intention to attract interest in my company, its platform (VITES), services and surrounding products. So how can Flog (flogging-based blogs) exists in the same space?
Well, I thought it was nothing as simple as the aim - it is the tone, the intention. I am honest about what we do and how we do it and I have been blogging on and off since 2003 so I kind of grew up with it.
I do hope that some of the big boys get it wrong and fall flat on their face as they hide behind blogs and pretend they are trying to widen consumer understanding or “handing their brand over to the common man” - it’s all tosh and the agency world is still struggling to work out how to leverage this new communication medium.
I love this open world, it rocks 